You need a cloud exit plan, even for AWS, Google, Microsoft, or IBM

The cloud computing infrastructure market—IaaS, PaaS, and private hosting—continues to consolidate around the four major providers, as they maintain or even grow market share at the expense of smaller providers.

AWS has continued to grow its revenues more rapidly than the overall market. In other words, AWS is the one to beat, and it will likely remain so for sometime. According to Synergy Research Group’s Q2 2017 data, AWS now has 34 percent of the cloud infrastructure market share, followed by Microsoft at 11 percent, IBM at 8 percent, and Google at 5 percent.

This latest data underscores a long-term trend of consolidation, and that’s something enterprises need a strategy for.

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Should ‘Made in America’ apply to cloud providers?

Let’s start by acknowledging the elephant in the room: The top three public cloud computing providers are all U.S.-based, so enterprises in the United States, and even in most other countries, are facing a natural U.S.-based monopoly on public cloud computing technology. So, there is a de facto “buy American” cloud provider policy due to the fact that you really can’t do anything else right now.   

However, a few evolutions are taking place. First, the rise of cloud providers in China and some European countries has some thinking that commoditization of the public cloud space could open up the U.S. market to public cloud providers based outside the United States. Second, the globalization of enterprises means that many U.S.-based companies have more assets and employees outside of the United States than within. 

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